For some people, maintaining a website is stressful. Why is this so? Well, it’s primarily because maintaining a website has this tendency to ask so much of you, especially if your product or service or whatever it is that you have to offer is going head to head with several other competitors in the same industry. Keeping that in mind, it would then be understandable why there are so many people who are bent on getting professionals and hiring them to ensure the traffic that their websites need. It’s basically called paid traffic, and it’s a service that’s making waves for anyone who has a website. Of course, like many things in this world, getting paid traffic is not all black and white. So, you’ll have to consider the pros and cons, if indeed you are going to believe and buy into promises like getting paid traffic with unrealistic results. The Upside of Paying for Traffic #1: More visitors. >Think of how people line up for the lottery and bet on several numbers. What’s the operative principle behind this? Very simply, these people believe that the more they put in, they have more chances of winning. You can say the same for paid traffic. By paying for traffic for your website, you’re basically getting a higher volume of visitors each time, which means you also have better chances of converting these visitors into clients, and these clients into buyers. #2: Faster influx of visitors. This is basically about speed. If, through paid traffic, you can get more visitors to your website in less time than usual, then that’s a good thing. Without paid traffic, you’d have to rely on visitors who will really make it a point to visit you, and, you’ll have to admit it, this doesn’t happen very often. #3: Saves you time. This is probably among the most valuable possessions or resources of any person who’s in business. In truth, once you develop a website for your business, you can’t help but see how it’s taking up so much of your time. However, once you get paid traffic, you’ll actually have time for other matters. You’ll have time to focus on marketing, content creation, and even on improving your product. The Cons of Payng for Traffic #1: It’s not under your control. In getting paid traffic, you’re basically hiring other people to do the job for you. This in itself is a risk, for the ones you hire may not always do it as well as you would like. #2: Spiking up the traffic might slow down the website. This is quite obvious. The more traffic is being driven to your website, you’ll basically get more activity on it. This might become a bad thing because a slow website will turn off your ‘real’ customers, the ones who really intended to be there. #3: Mistargeted traffic. Sometimes, the traffic that you get might be great in quantity, but poor in quality. What is the use of attracting non-adult traffic to adult content? With this, you see how getting paid traffic doesn’t always get you what you want.