Unspin the Targeted Traffic Web
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On the world wide web, targeted traffic means anything from location, to age, to interests. It’s important to spend the majority of your marketing budget on people who are likely to convert unless all you want to do is increase brand awareness. Locally-trading enterprises shouldn’t spend on global ads; English-language businesses don’t want to spend millions plugging their services in countries where English is the 4th language. Test your market at regular intervals to find the right targets.