What Is Targeted Mature Traffic?

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Mature traffic – aka adult traffic – is composed of over-18s who have signed up for over-18s services. These services include x-rated, pharmaceutical and gambling platforms. With paid traffic becoming big business, many popular adult sites sell their mature traffic to businesses of the same genre. Forward-thinking online enterprises know that adult traffic is more likely to interact with ads – so pick paid targeted mature traffic for your PPC website for a higher ROI.