The era of the prehistoric yellow pages has come to an end. Today, more and more businesses are moving their marketing efforts to a broader, and more versatile platform— Online! There are plenty of ways to make your business easier to find, and listing it on Google Maps is just one of them. But what exactly is Google Maps marketing, and how does it work? Long story short, Google Maps marketing is about visibility and positioning. It’s getting your business out there, so it’s easier for people to find. Whether you’re a startup, a growing business, or an enterprise, Google Maps can be an indispensable marketing tool for your company. However, to enjoy all perks of a Google Maps listing, you have to make sure that you’re not just listed on Google Maps, but that you’re ranked high in the Google Maps searches as well. Why? Since people rarely look past the first few results when doing a search. When you optimize your Google Maps listing, you get a higher placement on Google Maps results, you get more views, generate more traffic, which means a higher potential profit. Not sure where to start? No worries. In this article, we’ll cover all the must-do’s that you need to include in your checklist to help you optimize your listing, and get more views on Google Maps. Get Your Business Listed in Google My Business Listing How your business places in Google Maps ranking depends on the completeness and accuracy of your Google My Business listing. Although many business owners have had their companies listed, most of these businesses provide only the bare minimum of their business’ information. This ultimately results to their businesses having far less visibility and a lower Google Maps ranking. Business information that you need to include in your listing are: Phone number Website Hours Description Business categories Business details Profile images Verified status Reviews Average star of ratings Posts Questions Answers In a nutshell, the more information you give Google, the more business details Google can display to consumers, and the more you’re likely to place higher in the search results. Provide an Accurate and Full Address You just have to include your business address in your listing. Sounds easy right? But this is where quite a number of businesses fail to deliver. Make sure that when you type in your address into your Google My Business profile, you’re using the exact same address information as the applicable postal service where your business operates. This includes your subdivision information, down to your full zip code. Also keep in mind of formatting errors and unnecessary spaces in your address that could affect your visibility and positioning in Google Maps. Specify Which Areas Are Included in Your Service This means the geographic radius that your business serves, or the names of nearby cities, towns from your business’ exact location. Categorize Your Business Just because you’re only required to list your primary category in order in your Google My Business Listing, doesn’t mean that you can’t include other categories that are relevant to your business. Many business owners fail to see this opportunity to optimize their listing, hence affecting their overall Google positioning. Get Your Business Introduction Game On. What sets you apart from a sea of competition is how you use your business introduction to your advantage. Make sure that your include your company’s products, services, and basically everything a consumer might want to know in your introduction. Add Photos to Your Google Maps Listing People are naturally drawn to good pictures, and that applies to businesses as well. Google Maps is more than just online maps. It’s also a visual platform where you can showcase visually appealing photos of your business that can attract potential customers. Don’t Skip Online Customer Reviews Online reviews create a new field in marketing and communication that bridges the gap between traditional word-of-mouth and a viral form of feedback that can influence consumers’ opinion. Much like how we tend to ask friends for recommendations, consumers are also likely to browse through online reviews before making purchasing decisions. Plus, online reviews give business credibility and social proof. Use Your Website to Rank Higher on Google Maps Embedding a Google Map on your website is another optimization opportunity you wouldn’t want to miss. It’s also another way of telling Google that your business’ location is the same as what’s on your Google My Business listing. Buy Traffic All good things take time, and that includes your business’ progress. Even after going through your checklist of how to optimize your Google Maps listing, it may still take a while for your business’ online visibility to improve and climb its way to the top. Thankfully, you don’t have to wait for years to see any improvement in your ranking. By staying consistent on your optimization efforts and buying traffic, your placement in Google Maps search results is bound to see an upgrade. By buying paid traffic you receive an immediate, steady flow of targeted visitors to your website. It doesn’t matter if you are lowering the bounce rate, looking for sales, new clients or ad clicks. Buying targeted site visitors can bring the needed effects in a shorter amount of time. Now, the question is “where to buy traffic?”. This is where webtrafficgeeks enters the picture. webtrafficgeeks.org offers you quality, inexpensive, targeted site traffic. It sources traffic from multiple, handpicked providers to make sure that you receive the best quality traffic available out there. Majority of the site traffic comes from expired domains and XML feeds and it’s targeted by niche/keyword and GEO (country). webtrafficgeeks always tries to make each and every order as successful as possible and give you just the traffic you need. Attract more viewers and generate more traffic now with webtrafficgeeks.org!